Body Right Campaign

Beautiful By Edrine K.

This song and its video are a part of our Women Empowerment-themed music releases for 2022. This song is two-fold in messaging; Firstly, it celebrates the intrinsic value of women through self-affirmation messages. Secondly, it contributes to the Body Right Campaign to end Digital Violence in all its forms, especially against girls and women.

Dear Woman, almost every day, you experience self-doubt about how you look and your abilities. Am I good enough? Am I deserving?
In this self-affirmation music production, we tell you, “What you need to look better, work upon your character. Beauty is within, Embrace it within.” Black, White, Brown, Tall, Short, You’re Beautiful The Way You Are! This message reaffirms the intrinsic value of womanhood.
We all have a daughter, a sister, a spouse, or a friend who needs to hear us tell them just how wonderful they are! Please tell them!

“The Way You’re, You’re Beautiful!”

This project promotes the Body Right Campaign, the UNFPA global movement seeking to end Digital Violence in all its forms.

Deeper Women Lead Global

Deeper Women Lead Global is a US-based organization working to empower women worldwide to effectively lead in business and in their own lives so that they may effectively grow, develop, and lead others. We appreciate the visibility and promotion that they’ve given to this project’s message.

Click here to check out this beautiful music production on YouTube.

Please donate to support our work: Click here

To buy this song, click here.

Explore more of our Resident Artist here!

STOCKING SCHOOL SICK BAYS WITH FREE REUSABLE SANITARY PADS FOR GIRLS PER YEAR

A packet of Afri Pads Reusable Pads.

Why Reusable Pads

Ms. Edrine K, The KC Creative Director, shows teenage mothers how to use a reusable Sanitary Pad.

Kasese, Uganda, had the highest rates of teenage pregnancy and child marriage in rural Uganda. According to media reports on NBS Television Uganda, girls in Kasese District were having sex in exchange for getting sanitary pads to use during their monthly periods. This has been a recurring problem for girls in schools in Kasese for decades due to the high poverty levels. A non-scholarship school campaign to avert this that’s affordable, scalable, and with direct measurable results is buying reusable sanitary pads for school sick bays for girls to use, especially those who cannot afford them. This intervention addresses the problem directly and sustainably. Many girls stay at home every month during their periods. Some, according to the above media report and several other Civil Society surveys in Uganda, end up exchanging sex for sanitary pads. This intervention is simple yet with great direct impact. It’s also relatively affordable given our fundraising goals.

Goal

Ms. Edrine K, the KC Creative Director, poses with pads distributed together with a partner organization during the International Youth Day 2021.

Our goal is to buy ten boxes of Afri-Pads and bars of soap for ten schools that we work with in Kasese, Uganda. The cost of one box of reusable sanitary Afri-Pads with 80 pieces is approximately $250 and one bar of soap is $3, inflation remaining constant. Each piece has four pads which a girl can use for a whole year (twelve months) because they are reusable and can be washed with soap/detergent and water after use. This is sustainable because a girl doesn’t have to buy pads every month.

Donate

Please click here for PayPal and Bank payments to donate to this campaign. All funds go directly to the campaign.

2022 Face of Kirindiro Communications

The 2022 banner of Kirindiro Communications

We are pleased to announce that Ms. Edrine Kusemererwa has been selected to be the brand face of Kirindiro Communications for the year 2022. She has demonstrated consistency in using her music to advocate for the rights of girls in Uganda. She has also gained national and international acclaim for her role in using creative arts to advocate for education access for girls. We look forward to building better together in the year 2022.

Happy New Year 2022!

 

” Stories are how we easily understand the world because of the relative ease with which our minds process information presented to us as stories than through any other way. People want to tell stories about their hopes, purpose, aspirations, fears, and disappointments, among others. It’s only human! Storytelling is the most effective way of communicating. Sadly…”

At Kirindiro Communications, we bring to life stories that make a difference in individuals and communities.
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